THE FEMALE ATHLETE MINDSET STUDY

Mental Training Made for Women Athletes

We're collecting data from 50,000 girls and young women to reshape the mental side of sport because they deserve tools built for them.

Why it matters

Female athletes face unique mental challenges, but most training programs take a one-size-fits-all approach.

That means your athletes aren't getting the targeted support they need to perform their best.

We're changing that by creating tools specifically designed for female athletes—built on real experiences from players like yours.

How It Works

1. Take the Free Assessment

Take 10 minutes to share your experience and get a personalized mental performance snapshot.

2. Get Immediate Feedback

Each athlete receives their Mettle Performance Map highlighting strengths and growth areas across 7 key mental skills.

3. Gain Team Insights

Participating teams, coaches, and organizations receive custom reports and can track improvement over time.

Who It’s For

Athletes: Understand your mental game and how to improve it.

Coaches: Get insight into your team’s mindset—what drives them, what holds them back.

Organizations: Lead the way in athlete development with league-wide benchmarks and custom reports.

Backed by Experts

  • Dr. Alex Auerbach, Ph.D.

    Sport Psychologist & Founder
    Momentum Labs

    "When we invest in understanding the mental performance of female athletes, we're not just helping them succeed in sport—we're empowering them to lead, to grow, and to inspire others in every area of life."

  • Dr. Brett Haskell, Ph.D., CMPC

    Director of Clinical Mental Health & Performance
    NWSL

    “Balance is aspirational at best. High performers don’t have balance—they have periods of intense load and periods of intentional recovery. That’s what we should be teaching.”

  • Abigail Eiler, LMSW, QMHP

    Clinical Associate Professor
    University of Michigan School of Social Work

    “When our female athletes are tired, overwhelmed, or want to quit—that’s when they need love and care the most.”

  • Dr. Kacey Oiness, Ph.D.

    Sport Psychologist and Counselor
    Momentum Labs

    “Athletes think being mentally tough means they can’t feel anxious or sad. But it’s not about not feeling—it’s about having tools to cope and perform anyway.”

Join the Female Athlete
Mindset Project

We’re on a mission to assess 50,000 female athletes and build the first evidence-based, female-first mindset benchmark database.

Want to bring our project to your team or league?

Athletes! Get your personalized performance map.

Why Now?

"Female athletes face distinct mental performance challenges, and it's time we stop treating them as an afterthought. By building the largest database of female athlete mental skills, we're not just collecting numbers, we're creating a foundation for change."


Dr. Alex Auerbach, Ph.D., Sport Psychologist

We just released our white paper:

Making Mindset Visible: How to Train the Mental Game for Female Athletes—Not Just Borrow the Male Playbook.

It explores why most mental performance training still uses a one-size-fits-all model—and what coaches, orgs, and program leaders can do differently to support girls in sport.

  • Grounded in research.

  • Packed with insights.

  • Built for action.

Read it here.