THE FEMALE ATHLETE MINDSET STUDY

Mindset Training Designed for Her

Join 50,000+ girls and young women building the first female-first mental performance database.

Why it matters

Female athletes face mental hurdles like anxiety, confidence dips, and identity stress—but most programs ignore them.

We’re changing the game by delivering tools built around her experience, not borrowed from the male playbook.

How It Works

1. Take the Free Assessment

Take 10 minutes to share your experience and get a personalized mental performance snapshot.

2. Get a Personalized Map

Each athlete receives their Mettle Performance Map highlighting strengths and growth areas across 7 key mental skills.

3. Track Team & League Trends

Coaches and orgs get team-wide insights and benchmarks as more athletes join.

Who It’s For

Athletes who want clarity, confidence, and competitive edge.

Coaches who want to support each girl’s mental game.

Organizations setting a higher standard for female-first development.

Backed by Experts

  • Dr. Alex Auerbach, Ph.D.

    Sport Psychologist & Founder
    Momentum Labs

    "When we invest in understanding the mental performance of female athletes, we're not just helping them succeed in sport—we're empowering them to lead, to grow, and to inspire others in every area of life."

  • Dr. Brett Haskell, Ph.D., CMPC

    Director of Clinical Mental Health & Performance
    NWSL

    “Balance is aspirational at best. High performers don’t have balance—they have periods of intense load and periods of intentional recovery. That’s what we should be teaching.”

  • Abigail Eiler, LMSW, QMHP

    Clinical Associate Professor
    University of Michigan School of Social Work

    “When our female athletes are tired, overwhelmed, or want to quit—that’s when they need love and care the most.”

  • Dr. Kacey Oiness, Ph.D.

    Sport Psychologist and Counselor
    Momentum Labs

    “Athletes think being mentally tough means they can’t feel anxious or sad. But it’s not about not feeling—it’s about having tools to cope and perform anyway.”

Join the Female Athlete
Mindset Project

We’re on a mission: build a female-first mindset benchmark with 50,000 athletes leading the charge.

Athletes! Get your personalized performance map.

Teams & Orgs: Partner to Drive Real Change

Why Now?

"Female athletes face distinct mental performance challenges, and it's time we stop treating them as an afterthought. By building the largest database of female athlete mental skills, we're not just collecting numbers, we're creating a foundation for change."


Dr. Alex Auerbach, Ph.D., Sport Psychologist

We just released our white paper:

Making Mindset Visible: How to Train the Mental Game for Female Athletes—Not Just Borrow the Male Playbook.

It explores why most mental performance training still uses a one-size-fits-all model—and what coaches, orgs, and program leaders can do differently to support girls in sport.

  • Grounded in research.

  • Packed with insights.

  • Built for action.

Read it here.